Russ LoPinto provides the Knowledge, Know-how,&
Network to create unforgettable experiences.

•Audio, Lighting, Video

•Scenic & Stage Design

•Content Creation Studio

•Festivals & Entertainment

What is R3 Consulting?

KNOWLEDGE

More than 30 years’ experience in Meetings & Events production with an insider’s expertise and command of highly unique audio, visual and staging solutions that bring creative concepts to life, deliver powerful messaging, and leaves your audience saying, “Whoa!”

KNOW-HOW

Times are changing. Technology evolves at an astonishing rate. Audiences expect and demand more. To engage and connect, you must find contemporary, compelling ways to draw them in, earn their attention, then blow them away.

NETWORK

Behind all the tech wizardry are people. Real human beings, specialists who know how to make the awesome happen. Gearheads, meeting planners, logistics experts, transportation pros, writers and designers. I know where to find them and have worked with the best. With longstanding, trusted relationships, I bring together the team, technology and tenacity you need to deliver a robust, impactful and memorable event experience.

Who is Russ LoPinto?

Sales professionals talk customer service until they’re blue in the face. Some actually mean what they say. And others let personal performance prove their point.


Meet Russell LoPinto, the consummate sales professional who does more than simply talk the talk and walk the walk. He owns it and runs with it!
The great Zig Ziglar once said, “If people like you, they will listen to you. If they trust you, they’ll do business with you.”


That’s Russell captured in a mere 18 words. And Zig is a hero to him.
“I have spent my entire career endeavoring to earn the trust of my clients … one client at a time, one show at a time. Because you’re only as good as your last show, and you’re only a trustworthy partner if you deliver, deliver, deliver what the client wants, expects and deserves.


Beyond being a guy you can count on, Russell is someone who recognizes no one person single-handedly achieves the end result. No one person owns a project’s success. No one person earns the thank-you handshake and the warm, appreciative smile of a happy client when the show ends. “I make it a habit to surround myself with the best of the best, the superstars in meetings and events. I can’t do this on my own but what I can do is put the strongest team on a program and, together, we can make magic happen.”

Affiliations & Recognition

MPI

Meeting Professionals International Active Member [MPI-Georgia; Past Board Member; Active Member]

PCMA

Professional Conference Managers Association Active Member
[PCMA-Southeast; Past Board Member; Active Member]

SITE

Society for Incentive Travel Excellence

ILEA

International Live Event Association

HBN

Hospitality Business Network Member

WALTIES

[Private society of event planners. Shhhh ….]

HAYWARD COX CONTINUING QUALITY AWARD

[Georgia Chapter, MPI, 2020]

Kind Words

“I called Russ a week prior to managing a 4000-person conference/tradeshow in Atlanta. I had just taken over for an international trade association and found that the production company that had been contracted was not dealing in my new client’s best interests. When confronted with issues I felt were severe, I let them go.

“I called Russ and asked, ‘What are you doing next Thursday?’ He said, ‘Nothing, why?’ To which I replied, ‘Well, I’ll tell you what you’re doing. You’re loading in to the Hyatt Regency, and here’s the task at hand’.

“For more than 20 years, Russ has always looked out for what is best for a client. Always able to get the best delivered. He has never — not once — disappointed me.”

Kevin Johnston, CMP, Project Manager – Hospitality Deployment NCR

“Russ keenly assists others with finding solutions for their meetings & events production challenges. Each time I would bring a crazy challenge to him, he would take it on and wrestle with it until the solution became evident. Sometimes it was a logistics issue, other times it was a missing resource, and many times it was pricing. Each time, Russ would work the problem until we were happy with the outcome.

“He genuinely wants to help his clients achieve success, and in every case for the 30+ years I have known and worked with Russ, he is consistent with his approach: Strive for excellence. We continue to work with each other today.”

Phelps Hope, CMP, Senior Vice President – Meetings & Expositions
The Kellen Company

“I have had the pleasure of working with Russell for many years. He has been my “go-to” for all things production. I was always confident when I brought him onto a project. I knew his innovative approaches and professionalism would take my event over the top! In all our travels throughout the world, he has never disappointed.”

Lynn Beierschmitt, CIS, CMP – Executive Director Sales & Operations, Chief Amazement officer
Liaisons Meetings & Incentives

“Face it, Russell, you’re just so stinkin’ easy to work with and I trust you.”

Elizabeth Crawford, CMP, Director – Operations and Virtual Events
MeetingAdvice

“Russ recognizes the true value in relationships between customers and sales professionals. He takes the time to build those key relationships and pair his clients with professionals who bring the client’s visions to fruition. He cares very deeply about his clients and regularly connects with them beyond just selling a service, but on a more profound level that lasts for many years.”

Sharon Collins, CMP, CMM, DES, Director of Conference & Management Services
Georgia Municipal Association
2021 President, Georgia Chapter-MPI

Career Highlights

GIRL SCOUTS of the USA National

Several years ago, Girl Scouts of the USA had a unique issue. Its membership was in decline and attendance at its National Convention was slowly shrinking. GSUSA and Russell analyzed the problem and determined the adults were dictating the show’s design and messaging when it needed to be for the kids and by the kids. We knew that had to change.

As a solution, the “script was flipped”, as they say, to make the girls the center of attention. The younger ones drove the creative and messaging around what it means to be a Girl Scout. The look and feel of the Convention as the girls worked as a committee to help develop content and be creative with event design. [That alone should have merited a skill-building badge!]

The production challenge was holding a 3,500-person Business Session in a section of the convention hall, then completely turning that room in less than four hours to accommodate a 15,000-person Opening General Session. This was a huge, logistical task. Russ helped lead the team to a solution that ultimately earned him MPI’s 2017 Event Designer of the Year Award.

Hosted Industry Events:

2014 PCMA SE State of the Industry Panel [ON National Headquarters]

2018 SITE Hand-On Technology Showcase [ON National Headquarters]

PWP Dine-A-Rounds, Braves outings, Hollywood Premiers, and HKY Industry Mixers/Networking Events

Contact

Work with Russ

Phone Number

404-379-9164

Corporate Email

rlopinto@workwithR3.com

Location

1020 Piedmont Ave NE
Suite 501
Atlanta, Georgia 30309